O1NE District: Avenew and Kora Properties Launch Landmark AED 6 Billion Commercial Destination in Motor City, Dubai

Motor City is entering a new era of growth. Avenew Development and Kora Properties, backed by APPCORP Holding, have officially launched O1NE District, a AED 6 billion ($1.6 billion) integrated business, retail, and lifestyle destination set to redefine one of Dubai's most connected communities.

A New Landmark in Motor City

Positioned directly adjacent to Dubai Autodrome, O1NE District enjoys direct access to Downtown Dubai, Palm Jumeirah, and the upcoming Al Maktoum International Airport. This strategic location places the development at the intersection of Dubai's established business hubs and its next generation of growth corridors, making it a compelling address for investors, businesses, and end-users alike.

The masterplan comprises six Grade A office towers, an integrated retail mall, healthcare facilities, and landscaped public spaces, all designed around a pedestrian-friendly, community-first layout. Rather than functioning as isolated commercial blocks, O1NE District is envisioned as a fully self-contained ecosystem where people can work, shop, dine, and unwind without leaving the community.

DAWN: The First Chapter of the Masterplan

The launch is anchored by DAWN, the first office tower to break ground within O1NE District. DAWN sets the tone for the wider vision, offering Grade A office space designed for modern business needs, energy efficiency, and long-term operational value. As the opening phase of a larger six-tower masterplan, early entry into DAWN represents a rare opportunity to secure commercial space in a district still in its formative stage, typically the point in a project's lifecycle where the strongest value appreciation occurs.

The Partnership Behind the Project

O1NE District is the product of a strategic joint venture between two highly complementary partners. Avenew Development, a Dubai-born developer founded in 2024, has quickly built a reputation for design-led, intentional development, with a growing portfolio that includes The St. Regis Residences and Waldorf Astoria Residences on Dubai Islands. Kora Properties brings the operational depth and retail expertise of APPCORP Holding, the parent company of Apparel Group, a retail powerhouse operating more than 2,500 stores and 85+ international brands, including Tommy Hilfiger, Calvin Klein, Skechers, and Tim Hortons, across 14 countries.

This combination of design intelligence and retail-and-capital strength gives O1NE District a distinct advantage: a masterplan built not just on architecture, but on real operational experience in delivering destinations that perform commercially over the long term.

Why Motor City, Why Now

Motor City has long been recognized as one of Dubai's well-established, self-sufficient communities, but it has lacked a large-scale, purpose-built commercial and retail core. O1NE District fills that gap directly, introducing Grade A office space, healthcare infrastructure, and a full retail mall into a community that previously had to look elsewhere for these amenities.

For investors, this timing matters. Acquiring commercial assets at the launch phase of a new district, before retail footfall, tenant demand, and community identity are fully established, has historically been where the strongest valuation growth occurs in Dubai's commercial real estate market. With Motor City's existing residential base, proximity to Dubai Autodrome, and improving connectivity across the city, demand fundamentals for O1NE District's office and retail space are well-positioned to strengthen as the masterplan progresses.

What Makes O1NE District Stand Out

• Prime connectivity: Direct access to Downtown Dubai, Palm Jumeirah, and the future Al Maktoum International Airport
• Integrated masterplan: Six Grade A office towers, a retail mall, and healthcare facilities within one connected destination
• Backed by proven partners: A design-led developer paired with a retail and capital-strong conglomerate
• Early-entry opportunity: DAWN marks the first tower in a phased, long-term masterplan
• Community-first design: Landscaped public spaces and pedestrian-friendly layouts built for everyday livability

Frequently Asked Questions

What is O1NE District?

O1NE District is a mixed-use commercial development in Motor City, Dubai, launched by Avenew Development and Kora Properties. It includes six Grade A office towers, a retail mall, and healthcare facilities.

Where is O1NE District located?

The development sits directly adjacent to Dubai Autodrome in Motor City, with direct access to Downtown Dubai, Palm Jumeirah, and the future Al Maktoum International Airport.

Who is behind O1NE District?

The project is a joint venture between Avenew Development and Kora Properties, part of APPCORP Holding, the parent company of Apparel Group.

What is DAWN?

DAWN is the first office tower launched within O1NE District, marking the opening phase of the wider masterplan.

What is the total development value of O1NE District?

O1NE District carries a development value of AED 6 billion ($1.6 billion).

Final Word

O1NE District marks more than a new commercial development, it signals Motor City's evolution into a fully integrated business and lifestyle hub. With strong partners, a strategic location, and a masterplan built for long-term relevance, O1NE District is positioned as one of the more significant commercial launches in Dubai this year.